FanDuel and Gronk Hope for Viral Moment with Live Super Bowl Ad

Rob Gronkowski might not be playing football this year, but that doesn’t mean you won’t see him on your screen during the biggest game of the year. In just a few weeks, the showcase of the most creative and innovative commercials of the year takes place during the TV broadcast of Super Bowl 57.

News just hit that sports betting company FanDuel is featuring the four-time NFL champion in a multi-faceted campaign. The highly anticipated FanDuel and Gronk Super Bowl Ad will air during the Super Bowl. Keep in mind, some of the most memorable moments of the NFL championship don’t involve the game itself and occur during the expensive ad spots that entice non-football fans to tune in to the game.

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The FanDuel and Gronk Super Bowl Ad

The “Kick of Destiny” campaign culminates with a ground-breaking live ad during the league’s title game that features Rob Gronkowski attempting to kick a field goal. FanDuel customers who place at least a $5 bet on the game will win a share of $10 million in free bets if Gronkowski succeeds. Creative agency Wieden+Kennedy designed the campaign.

“Whether it’s a kick-off, a touchdown, or an important play that will decide a season, FanDuel knows moments matter. Our first-ever Super Bowl commercial will be more than just a television spot – it will create a moment that will bring fans together, and give them something to collectively cheer for,” FanDuel Executive Vice President of Marketing, Andrew Sneyd said about the ad. “It’s an unprecedented field goal attempt on live TV…so anything can happen.”

This season’s Super Bowl takes place on Feb. 12 at State Farm Stadium in Glendale, Arizona. The lead-up to the live ad includes social media videos and updates with the #KickofDestiny hashtag. The first video premiered on Jan. 9 on multiple platforms.

Gronkowski’s playing days aren’t that far behind him as the former tight end retired, for the second time, after the 2021 season. He played nine years for the New England Patriots, retired for a season, then came back to play for two seasons with the Tampa Bay Buccaneers.

Rumors of another comeback surfaced last year, but the five-time NFL Pro-Bowler insists he’s off the gridiron for good as a pro. In his role as an official brand partner of FanDuel, he is a regular on FanDuel TV, providing commentary and dishing out sportsbook picks. He also makes appearances at FanDuel’s retail sportsbooks and other fan-focused company events.

FanDuel is one of three official sportsbook partners of the NFL, along with DraftKings and Caesars Entertainment. The partnerships give the sportsbooks exclusive rights to NFL retail and online sports betting activations, free-to-play NFL-themed games, league video highlights, and more.

Super Bowl Ad Costs

The costs for an ad in Super Bowl 57 hit a record $7 million for a 30-second spot. With its deep pockets as the industry leader in the online sports betting space, FanDuel’s competition in the ad arena during the game includes heavy hitters such as Doritos, Planters, Crown Royal, TurboTax, Pepsi Zero Sugar, Pringles, Downy, Mars M&Ms, and Rémy Martin. Apple Music is the presenter for the halftime show, taking over after Pepsi hosted for a decade. Notably absent from this year’s advertisers are crypto companies, as they took heavy hits financially in the past year.

FanDuel Sportsbook’s Presence in Arizona

Fans in Arizona can place bets via the FanDuel mobile app, on the web, or in person. The FanDuel retail sportsbook is at the Footprint Center in Phoenix. FanDuel’s retail sportsbook has five betting windows, 26 kiosks, a bank of 40 HD televisions, and an outdoor patio with seating to watch games.

About the Author

Cheryl Coward

Cheryl Coward is a writer with Arizona Casinos with a background in sports journalism. She started her career as a news reporter in Washington, D.C. She's a die-hard women's basketball fanatic and founded the website as a result of that passion.