Caesars has announced a partnership with Arizona’s Fiesta Bowl and Guaranteed Rate Bowl.
The sports betting and fantasy gaming partnership is a first for college football bowl games.
Caesars And Arizona Bowl Games
The multi-year partnership will allow Caesars to offer its new state-of-the-art sportsbook app and daily fantasy sports app to college football fans across Arizona. The partnership also plans to focus on educating football fans about responsible gaming.
Caesars will host a fan lounge at State Farm Stadium in Glendale during the Fiesta Bowl and at Chase Field in Phoenix during the Guaranteed Rate Bowl.
As the official title partner of the Fiesta Bowl pregame parties, Caesars will be a presenting partner at the yearly Arizona Bank & Trust Fiesta Bowl Kickoff Luncheon.
Chief Development Officer of Caesars Digital, Dan Shapiro, said: “We’re thrilled to work with the Fiesta Bowl Organization on this landmark partnership to bring college football fans closer to the game and build awareness around the importance of responsible gaming practices.”
He added, “These fans are unrivaled in their passion, and we look forward to offering Caesars Sportsbook to them this fall. Our offering provides a leading user experience where every wager gives players more through our award-winning Caesars Rewards.”
The sportsbook has also made a deal with the Arizona Diamondbacks. Caesars plans on launching its app in the state as well as opening up a retail sportsbook right next to Chase Field.
The sportsbook bar will be located across from Chase Field’s main entrance in downtown Phoenix. Until the retail sportsbook officially opens, sports bettors can use kiosks at Chase Field and the app starting on September 9, the launch date of Arizona sports betting.