Caesars Sportsbook Rebrands With Launch Of New Sports Betting App

Caesars Sportsbook is starting its transition from William Hill Sportsbook and has released a new app that is expected to come to Arizona.

The majority of William Hill sportsbooks are finally starting to rebrand into Caesars Sportsbook after Caesars acquired William Hill back in April. In addition to the retail sportsbooks changing over, Caesars has released a new sportsbook app and plans to launch a casino app in October.

Caesars Sportsbook App

Caesars recently announced a partnership with the Arizona Diamondbacks to bring a retail sportsbook to downtown Phoenix. Sports bettors in Arizona can also expect the Caesars app to be available in the state once sports betting launches on September 9.

The new app will offer flexible limits and extensive odds. Caesars boasts that the platform, powered by its Liberty technology, is easy to use and will deliver an optimal experience for users.

The Caesars brand is a trusted name in the business, so you can rest assured that the sportsbook app will be safe and secure to use.

“We are excited to launch our new comprehensive marketing campaign for Caesars Sportsbook. The rebranded and upgraded offerings for our Caesars Sportsbook will provide customized offers, flexible limits, a wide range of betting lines, and an intuitive user experience. Caesars Sportsbook also brings players into an empire of play where, win or lose, every wager gives them more through our award-winning Caesars Rewards,” said Tom Reeg, CEO of Caesars Entertainment.

The app is already available in eight states including Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia, and West Virginia. It is expected to launch soon in Arizona, Maryland, and Louisiana.

Caesars Rewards Program

With so many sportsbook apps out there for bettors to choose from, there is no real loyalty between sportsbooks and sports bettors. But Caesars is looking to change that.

Caesars offers the top loyalty program in the industry with its Caesars Rewards program. Unlike other sports betting apps, Caesars has actually integrated its reward program into the sportsbook app.

That means that win or lose, you will still be earning points towards your Caesars Rewards every time you place a bet using the app. This is Caesars’ way of treating everyone like royalty.

The points can be redeemed for sports betting credit, free slot play, dining, and getaways.

Caesars App Bonus

In addition to Caesars’ generous rewards programs, the sportsbook is also offering the single largest sportsbook bonus offer ever with a $5,000 risk-free bet.

New users to the app can place a risk-free bet of up to $5,000. If the bet loses, bettors will receive site credit in the amount of the wager, up to $5,000. If the bet wins, Caesar will pay out the winning amount. There is no wagering requirement and this is expected to be a limited-time bonus.

Those in Arizona should know in just a few weeks if Caesars will be one of the official sportsbooks to launch on September 9.

About the Author

Calli Varner

Calli is the editor and senior contributor of As a football fanatic and lifelong resident of Arizona, she proudly cheers on the Arizona Cardinals. But her heart belongs to her number one team, the Kansas City Chiefs. (Go Chiefs Kingdom!) You can follow Calli on Twitter at @CalliDoesSports.