Phoenix Mercury & Bally Bet Partner To Offer Sports Betting In Arizona

A new sportsbook partnership has landed in Arizona. This time between Bally Bet and the Phoenix Mercury. 

This marks the first deal in the United States between a women’s professional sports team and a sportsbook, marking a historic moment as the WNBA celebrates 25 years in operation.

Bally’s And The Phoenix Mercury

The partnership names Bally’s as the exclusive sports betting partner of the Phoenix Mercury for the next 15 years. Bally’s will offer sports betting through its mobile app and also plans on opening up a retail sportsbook near Phoenix Suns Arena in downtown Phoenix, home of the Phoenix Mercury.

This deal is not only great for the growth of Bally’s, but also the Phoenix Mercury. The team has been part of the WNBA from the beginning, making it one of only eight original franchises.

The Mercury continues to see success on the court, but with so many other professional sports teams in the state, the women’s basketball team doesn’t get the attention it deserves. The new partnership with Bally Bet will not only put the Mercury on the map in Arizona, but it will also set a precedent for other women’s sports teams in the country to follow suit and partner with sportsbooks.  

Jason Rowley, CEO & President of the Phoenix Mercury, said “Bally’s and the Phoenix Mercury strongly believe that a groundbreaking partnership of this magnitude accelerates the momentum surrounding women’s sports, creates a bigger platform for the Mercury, while delivering fan engagement on an unprecedented scale in women’s sports.”

The Expansion of Bally’s Sportsbooks

Bally Bet may not be one of the most popular sportsbooks at the moment, but that could change thanks to Bally’s ramping up its sports betting presence over the last six months.

In just a short period of time, Bally’s has landed deals with casinos in Kansas and Iowa, and partnered with the MLB, NBA, and NHL to offer sportsbooks in 15 different sports betting markets.  

Formally known as Twin River Worldwide Holdings, the Bally’s brand was bought from Caesars Entertainment in October of 2020. Since then, Bally’s has been on a mission to rebrand.  

Partnership Adds To Arizona Sports Betting Growth

The official launch date of sports betting in Arizona is scheduled for September 9, but the state is already seeing a lot of sports betting action with the announcement of partnerships.

Since the announcement in April of the Arizona sports betting bill passing, FanDuel, Caesars, and DraftKings have all inked partnerships with local sports franchises to offer sports betting through its apps and at retail sportsbook location.

The new sportsbook partnership paves the way for even more sportsbooks to come to Arizona to give sports bettors more options to make wagers.

About the Author

Calli Varner

Calli is the editor and senior contributor of As a football fanatic and lifelong resident of Arizona, she proudly cheers on the Arizona Cardinals. But her heart belongs to her number one team, the Kansas City Chiefs. (Go Chiefs Kingdom!) You can follow Calli on Twitter at @CalliDoesSports.