A new deal has given Barstool Sports exclusive sponsorship and broadcasting rights to the Arizona Bowl. Since 2015, the Arizona Bowl has been broadcasted on CBS. Now, the college bowl game will exclusively stream through Barstool Sports.
The Barstool Arizona Bowl
The partnership allows for Barstool Sports to take full sponsorship of the Arizona Bowl, changing the name to the Barstool Arizona Bowl.
In addition to changing the name, Barstool Sports has been granted exclusive rights to air the game, meaning the bowl game will no longer air on CBS. Fans can still watch the game by streaming it from Barstool Sports’ website, apps, and social media channels.
“This game-changing partnership with Barstool Sports will literally change the landscape of the bowl for years to come, connecting our history of leading-edge innovation that showcases the grand traditions of football to Barstool’s unmatched creative content power and streaming services,” said Arizona Bowl executive director Kym Adair.
This is the first time Barstool Sports has taken on the responsibility of airing a college football game.
“We really believe that what we can do is take the best of traditional broadcast and take the best of traditional sponsorship and do both in a brand new way,” said Barstool CEO Erika Nardini.
The bowl game features teams from the Mid-American and Mountain West Conferences. TD4Tuscon, a nonprofit in Tucson, owns and operates the Arizona Bowl. All net proceeds from the Arizona Bowl are donated to local charities.
This year’s Barstool Arizona Bowl is scheduled for December 31 and will be played at the University of Arizona Stadium in Tucson.
Barstool Sportsbook Enters Arizona Sports Betting Market
Barstool Sportsbook also made its mark in Arizona, partnering with NASCAR in hopes to offer its app for sports betting in the state. There are also plans to open a retail sportsbook at Phoenix Raceway, which is owned and operated by NASCAR and is known for hosting two NASCAR races each year.
Other sportsbooks coming to Arizona include FanDuel and DraftKings. Arizona sports betting is on track to launch on September 9.